Translating a New Brand Identity Into a Self-Manageable Product Site
Kaefam Labs needed a cleaner e-commerce structure, clearer product content, and a visual system that could support multiple wellness products without overcomplicating the storefront.
A new brand system without a coherent place to apply it. Kaefam Labs had updated its identity but its existing web presence didn't reflect the change, and the internal team couldn't update copy or imagery without engineering help. The site needed to do two jobs at once: function as a brand application surface and as an editable product catalog the team could maintain over time.
