A Record Label Site With Integrated E-Commerce
A record label site that needed to do two contradictory jobs at once. The brand-facing pages — roster, releases, label story — needed editorial flexibility and visual range that a CMS-led platform handles well. The commerce side — selling vinyl, merchandise, digital downloads — needed a reliable cart, checkout, and product management layer that an e-commerce platform handles better. Forcing both onto a single platform would have meant compromising on one of the two.
